Shaping content: how data can inform your editorial output
Overview:
In a data led world, in-depth data reporting is shaping the content that creators are producing thanks to the powerful insight and analytics it can provide around audience behaviour and activity. These valuable findings can highlight the gaps missing in publishers’ content strategies and help optimize their editorial offering and enhance audience and engagement results.
- But what does that data-first content strategy look like?
- What are the tools to use?
- What are the key benchmarks for success to look for?
- How do you leverage those key data findings to achieve impact with your content?
Event agenda:
In this on-demand webinar, our team of editorial and data experts explore how data can inform your editorial output and underpin a successful content strategy that delivers successful audience results.
We discuss:
The value and impact of data in your content strategy
Using data to achieve results for publishers and enhance readership KPI’s
Insight into the tools needed in a content led strategy
First-hand examples of how editorial teams have leveraged data findings successfully
Watch on-demand now us as our panel discuss these points and draw from their own experiences.
Format:
Interactive, online event
Date:
Thursday 29th June, 11:00 AM BST
Duration:
45 minutes with a live Q&AIntroducing our panel of experts:
Peter Fabianski
Head of Analytics and Insight
PA Media
Erik van Heeswijk
CEO
SmartOcto
Kerri Ann-Roper
Head of Entertainment and Features
PA Media
Sam Follett
Commercial Director
PA Media