Media Training
Crisis Media Handling
Learn how to protect your organisation’s reputation during a crisis
This course prepares press officers and communications professionals to work effectively with the media when a crisis affects their organisation, industry or brand. The emphasis is on how to influence media coverage and limit reputational damage which can often be self-inflicted, due to unprepared and ineffective press and communications teams.
One-day course | London | £495 + VAT
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Course overview
The course combines theory, real world examples and practical exercises, including messaging, interview strategy and on-camera interviews, giving delegates a comprehensive understanding of how to work with the media. Theory covered includes:
- How the media operates in a crisis
- Defusing anger and hostility (media & stakeholders)
- Limiting reputational damage
- Deciding on the right spokesperson
- Crisis messaging fundamentals
- Managing your channels (incl. social)
- Breaking news and social media updates
- Recorded mock TV crisis interview, followed by playback and critique
Who is this course for?
Crisis Media Handling is designed to support PR professionals who are at the vanguard of limiting reputational damage during crises such as loss of service, product failure, accidents, hacking or sabotage, industrial action, data loss, whistle-blowing or other issues.
Why clients choose our courses
They are led by real experts
Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. All our courses are delivered by trainers with extensive experience of advising clients on corporate communications and messaging strategy in situations such as loss of business continuity, customer service failure, industry reputational damage, social media backlash and more.
We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.
What’s included for delegates?
- Training with an expert journalist media trainer
- Lunch and refreshments
- Course notes to take away
- A digital recording of their own TV interview, shared afterwards via email
How much does a course cost?
One delegate
£495 + VAT
Bespoke course
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Enquire about Crisis Media Handling
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