We worked with the client to develop their image concept – a Labrador / committee of Labradors helping the team to prepare for Goodwoof, with imagery around the Estate to include the dogs inspecting the grounds and trying on different leads and collars. Partly due to weather restraints on the day and scaffolding in place around the kennels, the hero shot was to be an interior portrait of The Duke of Richmond (owner of the estate) with 3 dogs arranged around him, perhaps with the Goodwoof site plan in front of them. This shot was stripped back to ensure branding was kept subtle, with just two Goodwoof dog bowls at the bottom of the shot.