In our industry we can be pushed editorially to the limits by clients whose eyes light up with coverage hits rather than pound signs, but there’s no excuse for over-branding your video content, neglecting the news hook and ignoring your audience.
We’re back in the office looking forward to what 2018 is going to bring – but not before we look back at some of 2017’s successful campaigns and images with brands such as Wateraid, Guinness World Records as well as the living dead from The Walking Dead and Game of Thrones taking over London.