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Metadata as we know plays a vital role in the content discovery experience and rich, comprehensive metadata can help bring TV shows and films to the surface for viewers to find and watch on the platforms they navigate.
But what are the issues that can occur with metadata that can impact viewing experiences for audiences. From our Letchworth office, TV Metadata Manager Paul Talbot talks more about the importance of consistent metadata in TV and what happens when gaps occur in metadata.
Metadata, as we know plays a key informational role within the TV content discovery experience. Where accurate and detailed information can help lift content to the surface, it’s important also to engage the audience and give them reason to watch a TV show or film rather than just helping them find it.
TV Content Editor Roger Crow, part of the incredible and dedicated TV metadata team based in Howden, provides some top tips on writing compelling copy for TV metadata.
In his post, Roger points out common pitfalls to avoid and the key ingredients of engaging and effective TV copy.
