Whether you applaud George Osborne’s Budget or despair of it, there’s no denying that his Budget speech is a masterclass in messaging. Thanks to detailed and careful preparation, combined with clear, memorable language and critically, evidence, many of the Chancellor’s messages are in today’s headlines and elsewhere in print, online, in social media and on broadcast outlets.
A few minutes later the man himself, the grand illusionist, magician impossible arrived in a puff of smoke…from the exhaust of the car that dropped him off. He walked over to us and shook our hands in greeting. I quickly checked my watch and realised it was missing… then I realised that I didn’t wear a watch so all was well.
With the continued rise of digital marketing, companies must try and find new and exciting ways of getting their message out to their target audiences. Videos are a fantastic way of getting your point across in both a fun and informative way. You can make them impactful, funny, educational, and so much more.
Mars is facing one of its worst case scenarios – a contaminated product which may harm customers. The company issued a worldwide recall of Mars, Snickers and Milky Way bars, after a customer found a piece of plastic inside a Snickers. Inevitably this is a big story for the media in terms of reach (everyone who loves chocolate), scale (worldwide) and implications (will people/children stop eating the chocolate bars, will Mars see big losses in sales, the future of the brand/company).
After years of directing photo shoots, the phrase ‘no-one likes their picture taken’ is never truer than trying to co-ordinate your own team’s photos. The initial problem of actually getting everyone in the office for a tight schedule, three hour shoot, on the same day, when we are either shooting, training or working with our clients, required a firm hand and some calendar juggling of the highest order. But once we were locked in, the key was for me to try and make it a positive experience. It was also an opportunity for the team to see their Photography Manager actually manage, so I wanted to impress!
