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Blogs from PA Media - Powering storytelling on any platform

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Press Association appoints new Editor-in-Chief

By Christopher Henry-Reeve 07/09/2016
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Globelynx appoints new Commercial Operations Director

By Christopher Henry-Reeve 07/09/2016 Read more...

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PA's CEO elected president of EANA

By Christopher Henry-Reeve 07/09/2016 Read more...

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PA & Newzulu partnership delivers crowd-sourced video news

By Christopher Henry-Reeve 07/09/2016
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Media Training

Key message sessions for media training

By Bridgid Nzekwu 06/09/2016

Any organisation with a media profile should hold regular key message sessions.  Failure to do so is virtually guaranteed to land spokespeople in trouble during encounters with journalists, yet many companies and charities make the mistake of not scheduling regular sessions to review, refine and develop their messages.  Despite the best efforts of press and comms teams, many interviews are unplanned and, even in planned media activity, interviewees may go off-message.

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