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Media Training

Political Interviews – How to Spot Media Training

By Bridgid Nzekwu 22/05/2017

As you read this, it’s highly likely that the Theresa May is deep in preparation for one of the major media interviews of the general election campaign.  Tonight’s grilling on BBC 1 by veteran journalist Andrew Neil is the first of a series of party leader interviews taking place this week, including subsequent one-to-ones with Jeremy Corbyn, Tim Farron, Nicola Sturgeon and Paul Nuttall.  Politicians going head-to-head with senior journalists usually prepare and rehearse such critical interviews with their closest advisors, right down to the last detail, to make the most of this moment when voters are really paying attention.  Any that don’t do so, risk making an embarrassing mistake or gaffe (see my blog on Diane Abbott’s car crash interview with Nick Ferrari on LBC).  Often this preparation will have included media training.

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Diane Abbott’s car crash interview for LBC

By Bridgid Nzekwu 03/05/2017

There are few more effective ways of trashing your credibility as a spokesperson than giving a car crash interview, as the Shadow Home Secretary has learned today.  So embarrassingly poor was Diane Abbott’s performance during her interview with Nick Ferrari on LBC, that it’s being openly debated whether this veteran Labour MP should resign her position.  Most damagingly of all, her super-gaffe has occurred in the midst of the General Election campaign, making not just Ms Abbott, but also her party’s policy on policing, a laughing stock.

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PA provides content for 'MyEdinburgh' - a new editorial channel from JCDecaux

By Christopher Henry-Reeve 26/04/2017
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Media Training

United Airlines CEO letter – the opposite of damage control

By Bridgid Nzekwu 11/04/2017

Among all the examples of poor treatment of airline customers, the violent dragging of passenger off a United Airlines flight on Monday, leaving him bloodied and shocked, is surely one of the most outrageous.  And perhaps one of the most expensive.  United Airlines shares have plummeted, wiping almost a billion dollars from the holding company’s value, according to The Guardian newspaper.

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PA partners with JCDecaux to provide business and financial updates to London's commuters

By Christopher Henry-Reeve 07/04/2017
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