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Blogs from PA Media - Powering storytelling on any platform

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PA photographers shortlisted in the News Media Association’s Royal Photography Competition

By Christopher Henry-Reeve 29/06/2017
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Globelynx appoints Andy Gales as Head of Partnerships as it continues to expand its global broadcasting network

By Christopher Henry-Reeve 29/06/2017
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Media Training

Empathy – Theresa May’s Achilles heel

By Bridgid Nzekwu 19/06/2017

At the height of a crisis, the pre-eminent principle of communication is empathy.  Every public utterance, every written statement, every action must display concern and care for those who’ve been injured, financially damaged or affected.  It’s astounding that this fundamental aspect of crisis communications is often ignored or poorly understood by organisations and their spokespeople, despite its essential role in maintaining the trust of customers, suppliers, sponsors, investors and other stakeholders.

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Media Training

Projecting Confidence – what we can learn from Beyoncé

By Bridgid Nzekwu 05/06/2017

Great speakers and accomplished media interviewees have much in common with other performers but the most important attribute is their apparent confidence.  Many high-profile actors, singers, comedians and dancers suffer from nerves, sometimes to the point of being physically sick or developing pre-performance panic attacks.  Yet you wouldn’t know it by watching them perform because they develop strategies to overcome the surges of adrenaline and stress hormone cortisol that can overwhelm a performance.

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In Pictures: Looking back on four Lions tours

By Christopher Henry-Reeve 02/06/2017
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