The rise of AI-generated images is eroding public trust in online information, a leading fact-checking group has warned.

Full Fact said the increase in misleading images circulating online – and being shared by thousands of people – highlights how many struggle to spot such pictures.

The organisation has expressed concerns about the adequacy of the new Online Safety Act in combatting harmful misinformation on the internet, including the growing amount of AI-generated content, and called on the Government to increase media literacy funding to teach the public to better identify fake content.

The run-up to Christmas can be extremely hectic in the news agenda, with Christmas Light switch-on moments, the classic list of top ten selling Christmas toys, and launches of festive foody treats, much of which is out in the wider world during November.

In this month’s staff spotlight, we are pleased to introduce Ehiedu Isibo, Business Development Representative, PA Mediapoint at PA Mediapoint. Ehiedu shares his career journey thus far, highlighting his experiences and achievements.

In 2023, AI significantly influenced daily life and work, with PA Media reporting a tenfold increase in newswire coverage on the subject. PA Media introduced the AI Weekly Digest to keep stakeholders informed about key developments. However, the rise of AI has underscored the critical importance of trustworthy news, as evidenced by instances of fake content created with AI assistance. PA Media, committed to accuracy, has become a verified signatory of the Code of Principles by the International Fact-Checking Network. As the next General Election approaches, the company pledges comprehensive coverage to address the growing threat of misinformation.