Unlock the Potential of AI in Press Release Creation. In today’s fast-paced media landscape, leveraging cutting-edge technologies is essential for optimising campaign results. Discover how AI revolutionises press release crafting, offering compelling narratives with minimal effort. From generating content to audience targeting and tone optimisation, AI streamlines the process, ensuring your message resonates with precision. PA Mediapoint’s, Kate Gardiner navigates the pros and cons of AI-driven press releases, shedding light on their benefits and potential pitfalls.
For movie fans, it’s another great year of sequels to look forward to. In 2023, we were treated to the return of the legendary archaeologist Indiana Jones in the series’ fifth instalment, Dial of Destiny, whilst iconic slasher franchise Scream moved away from Woodsboro to New York for Scream 6.
But 2024 is already shaping up to be a year rich with hotly anticipated sequels that are hitting the mark with fans. The Dune saga concluded with Dune Part 2, and the Timothee Chalamet and Zendaya starring sci-fi epic has hit a chord with audiences and critics, breaking into the top 20 of the IMDB top 250 at number 12, and causing a sandstorm at the box office taking over £460 million in global ticket sales so far.
With more to come this year, here’s a quick guide of sequels to look out for and where you can watch other films within their series.
Sporting photography has the ability to capture the raw and pure emotion of a sporting moment. PA photographers are renowned for encapsulating iconic sporting moments in a single shot. One of those photographers who has the knack for capturing these moments on camera is Photographer Martin Rickett. Martin provides some top tips that will help you capture that perfect sporting snap.
PA’s live video coverage plays a crucial role in its news service to customers.
A team of videographers captures the footage every day, and here we put the spotlight on Video Producer Nick Warren to find out more about the role.
Nick tells us what a typical working day at PA is like and discusses the biggest challenge when trying to capture engaging news footage on camera. He also reveals his biggest achievement in the team to date.
Our expertise lies in delivering outstanding visual content for PR, brand and advertising campaigns, high-profile events, live performances, product launches, social media, and more.
For this months staff spotlight, we are pleased to introduce Lucy Harvey, our Assistant Picture Editor, who brings her creativity and expertise to the table and finds great satisfaction in the autonomy of her role.