2014 has been a year of charity challenges, animal pranks and heart-wrenching advertising campaigns. To mark the lead up to Christmas and the New Year, I’ve taken some time to look back over the past year to pick out our top videos of the last 12 months.
Mastering the art of media interviews, particularly on TV and radio, is a must-have skill for senior executives. An unfortunate slip of the tongue from an unprepared, or under-prepared, spokesperson can wreak havoc on your organisation’s reputation and weaken your brand. Media training is an essential investment, says Bridgid Nzekwu, our head of media training.
There was some rather interesting research done by the media regulator Ofcom featured in PR Week recently. A survey of 2,731 people showed that 41% of them now accessed news on websites and through apps which has slightly risen above newspapers at 40%.