Any organisation with a media profile should hold regular key message sessions.  Failure to do so is virtually guaranteed to land spokespeople in trouble during encounters with journalists, yet many companies and charities make the mistake of not scheduling regular sessions to review, refine and develop their messages.  Despite the best efforts of press and comms teams, many interviews are unplanned and, even in planned media activity, interviewees may go off-message.

It has been over 12 years since we last saw Ricky Gervais as David Brent from cult British TV series “The Office”, but this month he’s returned to the big screen in a spinoff movie titled “David Brent: Life on the Road”.  Not only is David Brent now a sales rep, he is also a singer-songwriter and is on tour with his band, Foregone Conclusion.

Today, August 19th, is officially World Photography Day and a chance to pay homage to the history of the art form and also to look forward to the future of the medium. WPD originates from the invention of the daguerreotype, a photographic process developed by Louis Daguerre. On January 9, 1839 The French Academy of Sciences announced the daguerreotype process and a few months later in August, the government announced the invention as a gift free to the world.

Photo of the Week – The depth of field allows the viewer to feel involved in the photo. You feel as though you have been invited in. Due to the fact that there is no branding visible, the viewer is intrigued.