The Power of the Wire: PRD

A PRD, short for Press Release Distribution, is a powerful service that allows you to effectively showcase your Press Release to a wide range of media outlets. It enables you to present your release, accompanied by three captivating images, a logo, and relevant links to additional assets such as videos or comprehensive image collections, directly to the media. With our PRD service, your content reaches over 5,500 journalists and more than 2,000 PR and media professionals.

The primary objective of our PRD service is to expand the reach of your press release, enabling you to share it locally and nationally. By leveraging our extensive network and connections, we ensure your news gets noticed by the right people. This means increased exposure and greater opportunities for coverage.

In addition to our standard PRD service, we also offer an enhanced exposure service called “release amplify.” This powerful distribution platform takes your press release beyond the traditional network by utilizing the potential of paid channels. With “release amplify,” your press release gains widespread visibility across the web, achieving a staggering 50,000 views on your customized ad. Furthermore, we promote your release on popular social media platforms like Facebook and LinkedIn, maximizing its impact.

One of the remarkable features of our PRD service is advanced targeting. You have the ability to reach your specific audience based on custom filters, locations, and interests. By selecting up to five websites, tailored to your target demographic, you can effectively engage your desired audience. These websites can range from industry-specific platforms like www.campaignlive.co.uk to more consumer-oriented websites such as www.mailonline.com or www.thesun.co.uk.

Why Use PRD?

PA is the leading national news agency for the UK and Ireland. Our impeccable reputation and strong relationships with major media outlets make us the go-to source for high-quality, fast news. When you purchase a PRD from PA Media Assignments, your press release will be seen by over 5,500 journalists who have access to our agenda-setting newswire. Your content will be distributed to all national newsrooms as well as numerous regional outlets that rely on us for fast, fair, and accurate content. This guarantees your release maximum coverage and exposure, reaching 100% of newsrooms across the UK and Ireland.

Furthermore, when you choose our PRD service, you receive a comprehensive analysis and report on your campaign. This invaluable feedback comes from both the PA Newswire and our “Release Amplify” service, allowing you to track and optimize the performance of your press release effectively.

Top Tips for a Successful PRD Campaign

To make the most of your PRD campaign, we’ve compiled some top tips to help you stand out:

• Craft an interesting Press Release: Ensure your content is impactful, exciting, unexpected, and relevant to your target audience. Captivate readers with human interest stories, topical angles, and clear messaging.
• Have something meaningful to say: Consider whether your press release will resonate with individuals beyond your company. Highlight unique aspects, newsworthy events, or valuable insights that attract attention.
• Embrace the Four C’s: Make your press release Clear, Concise, Compelling, and Correct. Ensure your message is easily understood, free from unnecessary jargon, and captures readers’ attention from the start.
• Choose captivating imagery: Take advantage of the opportunity to include three eye-catching images alongside your press release. Whether you create your visuals or license them, select images that leave a lasting impression and enhance your story.
• Timing is crucial: Select the right date and time strategically for optimal exposure. Consider releasing your press release between Monday and Thursday, ideally between 10 am and 2 pm

Take your press releases to new heights with our PRD service and watch your story come alive on the media landscape. Click HERE to get started.