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Fact check: Image of internal Labour Party email shows signs of AI generation - PA Media
Warping around text and symbols on the online image suggests AI manipulation (Dominic Lipinski/PA)

Fact check: Image of internal Labour Party email shows signs of AI generation

By Sonja Tutty, Press Association
16:35 - September 30, 2026

An image spreading on social media claims to show an email from “Labour Party Communications” instructing party members to “promote and praise” Prime Minister Andy Burnham’s speech on social media.

The photo shows an email supposedly asking users of social media platform X to “actively promote and praise” Mr Burnham’s speech. It adds the speech must be described with a range of positive phrases, including “truly exceptional”, “thought-provoking” and as “a blueprint for the future”.

The supposed email says: “Please like, share, repost and respond positively. Challenge and report any criticism.”

Evaluation

The image has likely been generated or manipulated with AI.

The facts

When the picture is uploaded to OpenAI’s verification tool, it says the image was generated or manipulated using the company’s AI tools. It notes an OpenAI watermark is found in the image.

OpenAI says that detecting a watermark “indicates that the content likely originated from OpenAI tools”. It adds “detected signals are reliable, and false positives are rare”.

Parts of the image also suggest it was manipulated with AI, including warped symbols – the paper clip, reply, reply all, and forward icons – and warped text, such as “Burnham” in the subject line.

The links

Post on X (archived)

Second post on X (archived)

OpenAI – Verify OpenAI-generated content

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