Animation Videos
GET IN TOUCHAnimation videos have become one of the most popular styles of promotional videos for companies because they can simply explain a company’s services or products in a visually engaging and exciting way. Sadly, not many companies genuinely leverage animations in their campaigns, and this is in large part due to the lack of knowledge and misconceptions about the animation process.
What is an animation video
An animation video can vary from a basic text and numbers animation all the way up to a sophisticated 2D/3D video. You can also combine live action video with animation and text. An explainer animation goes where basic words and even live action video can’t.
There are many uses of this kind of video format, for example to deliver detailed information about a product such as software. And its functions; a ‘how to guide’ for customers and insight to potential purchasers; demonstrate your attention to customer service by letting people know what to expect from their first appointment or visit to your organisation or how to show your customers how to sign up, get started or use the functions on the new app you just launched.
Benefits of an animation video
Animation videos communicate with customers in a memorable and exciting way suggesting your key messages stays with them longer. The content can be unique to your brand, product, or service as well as cheaper to update or amend, as the conventional filming methodology could mean re-shoots and extra days of staff time should you wish to make changes at a later point.
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