In a world overflowing with information and content, human-interest stories have a unique ability to resonate with readers on a profound level.
In this on-demand webinar,
How journalists can find real people online: Driving engagement with human-interest stories, PA Media’s Real Life Editor Edd Dracott delves into the power of these narratives, exploring how they can captivate the hearts and minds of audiences and drive meaningful engagement.
With his editorial team speaking to the people who are at the heart of these stories every day, Edd explains why these stories have such great appeal to audiences, how his team goes about sourcing them and what the key editorial ingredients are for human-interest story success!
In this webinar, we discuss:
- How to find human voices as a journalist. Applying open-source intelligence training to search for real people online
- Understanding what defines a human-interest story and identifying what makes these stories so appealing
- How PA’s Real Life team find these ordinary people with extraordinary stories to tell
- Examples of human-interest stories that captivated readers on a wide level
- How you can invigorate your current content offering and leverage the popularity of these stories with your platform
- Q&A
