Client Information Pack

What is an Online Press Centre?

• An Online Press Centre is a custom built web hosting page where you can unleash your content making.
• Online Press Centres make it simple for journalists to easily access and download your campaign’s press release and multimedia assets from one place.
• Your content is hosted on the site for 28 continuous days.

For more information email: mediaselect@pa.media.

What does an Online Press Centre offer?

When clients choose one of PA Medias Online Press Centres the package comes with the following:

• Your own unique URL branding.
• 28 days continual hosting of your campaign.
• 1 press release distributed on the UK National Newswire.
• Permanent imagery exposure on PA’s online media hub Explore.
• Optional, additional photography and video shooting service from PA Medias Assignment team.
• Analytics Report delivered after 48 hours of the press release being on the National News Wire and Online Press Centre being live.

Examples of our unique URL branding can be seen on the Mediaselect homepage.

If you would like further information on the services available from the PA Media Assignments team please contact: mediaselect@pa.media.

What’s not included with an Online Press Centre?

When you purchase our Online Press Centre service, please note that the below services are NOT included:

• Press Release Writing Service

When we receive your press release and begin the building stage of your Online Press Centre, it must be the final signed off version. We do not offer any form of writing service.

• Press release pick-up guarantee

Whilst we can guarantee your press releases distribution to the thousands of PA Explore’s users and media outlets, we cannot guarantee the pick-up. This is based purely on editorial criteria, based on the strength of the press release, if they think it’s worth a story, and the current news cycle. While we always guarantee distribution, we can’t guarantee coverage as that depends on an editorial decision-making process.

How do I get the most out of an Online Press Centre?

To get the most from your Online Press Centre and Press Release Distribution we recommend the following tips:

• Make your campaign visual

We always encourage you to illustrate your Press Centre with multimedia assets including images, and video where possible. We recommend 3 -5 images for the Press Centre, 3 of which will be sent through PA’s national newswire.

• Make your release interesting

The more interesting you can make your release the more potential interest you can generate from journalists.

• Keep your release short

Whilst we recommend to keep your release short, your Online Press Centre does not have a character limit.

Your online Press Centre can be used to host all the information you wish to include.

However due to formatting requirements for the national newswire we recommend that your wire version of the press release is no more than 8,000 characters long including spaces.

You will also have an additional 4,000 characters to use for any notes to editors. Your newswire version will also contain your unique URL which journalists use to view your Online Press Centre.

• Use your Press Centre as part of your wider marketing campaign.

We always encourage you to share your unique URL with your own press contacts as part of your wider campaign. Your unique URL can be used internationally as users don’t need to log into the site to download your assets.

What do I need to provide for an Online Press Centre?

Below is our standard checklist of what we need to start building your Online Press Centre.
The build takes approximately 4 hours to complete, plus any time for requested changes or edits. We need:

• The full press release in Word document format

Please make sure it’s the final draft as changes in the release will delay the release going out on time.

Any video via WeTransfer

Images via WeTransfer

• Your newswire release can have 1 logo and up to three images

Please highlight your preferred images for this, please include captions and copyright details. You must own the copyright for these images to be distributed to and used by media organisations.

• Embargo details

If your Press Release is subject to any embargo please let us know the date and time you would like this to be lifted.

• Your brand name for the URL

If you have a preferred brand name for your URL please include this. If not, we are happy to make some suggestions for you.

• We take a pre-payment of all Online Press Centres by Stripe payments, the Press Centres cost £995 + VAT. Please note the price is dependent on when you want to send it out via Stripe.

What will my Online Press Centre look like?

Listed below are a few examples of what Online Press Centres will look like after the build process is complete:

https://mediaselect.pa.media/fitbit

https://mediaselect.pa.media/no7

https://mediaselect.pa.media/theres_always_hope

https://mediaselect.pa.media/wotsits_giants

https://mediaselect.pa.media/vaccinate_our_world_vow_campaign_launch

https://mediaselect.pa.media/wise

https://mediaselect.pa.media/national_cat_awards_winners_2022

https://mediaselect.pa.media/alamy

For further information please contact: mediaselect@pa.media.