Assignments
Photo of the Week!
By Craig Gunn 15/01/2016Check out our new photo of the week
Client: Canary Wharf
Agency: Brands2Life
Project: Winter Lights 2016
Why do we like it?
We’ve chosen this image from the launch of Winter Lights 2016 as our Picture of the Week as it demonstrates the appeal and credibility that having a person involved in your photo stunt can bring. With the young boy interacting with the installation the viewer is immediately presented with an idea of scale. It’s also great that the child’s natural and honest reaction is to recreate the positioning of the installation by peering through the face and of course the fact that the light display is shot at night time to show it’s vibrancy.