Media Training

PR and communications

Transforming how PR teams handle the media

Adept media handling is a critical function of every press office and communications team, yet many organisations fail to properly interact with, respond to and manage the media.

 

Journalists and media outlets wield huge influence over stakeholders such as customers, shareholders, investors, regulators, competitors, suppliers and employees. So it’s vital that your press and communications teams have a good grounding in how the media works and how to make it work for them.

 

Our courses for PR and communications teams prepares them to handle the media in good times and limit reputational damage in periods of crisis.

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Training for PR & communications teams

We provide courses and consultancy services that equip your teams to use the media effectively to promote the core messages that support your business objectives.

By attending one of our courses, you will learn to:

  • Handle media enquiries more effectively
  • Understand journalist priorities and requirements
  • Pitch stories effectively to news desks
  • Understand the news cycle
  • Prep spokespeople for media interviews
  • Manage news crews on your site
  • Influence media coverage during crises
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Who do we media train?

We work with in-house and external press, communications and marketing teams across every major sector including politics, government, financial, technology, transport, retail, leisure, entertainment, health and many more.

Our courses:

Quick links

Advanced Media Handling

Designed for members of press and communications teams who need to confidently handle media enquiries and prep senior executives for media interviews.

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Crisis Media Handling

Designed to support members of press and communications teams who are at the vanguard of limiting reputational damage during crises.

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Key Message Consultancy

For a communications strategy to work, messages must be clear, concise and compelling. Our expert-led consultancy sessions help brands develop and tell their story by carefully crafting key messages that will ‘land’ with their audiences.

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Public Speaking Training

Public speaking skills are essential for senior executives, team leaders and anyone giving presentations, delivering speeches or participating in panel discussions.

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Media Interview Essentials

Led by an expert journalist media trainer who will cover all the fundamentals needed to perform confidently in media interviews, whether they’re for TV, radio, print or online.

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Crisis Interview Essentials

Led by an expert journalist media trainer who will cover all the fundamentals needed to perform confidently in crisis media interviews.

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Why clients choose our courses

They are led by real experts
Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. Our courses are delivered by trainers with extensive experience of advising clients on corporate communications and messaging strategy in situations such as loss of business continuity, customer service failure, industry reputational damage, social media backlash and more.
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We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes every national news provider across every national newspaper, TV broadcast and radio group. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core messages.
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Meet our journalist media trainers

The training team is led by award-winning media trainer Bridgid Nzekwu (former reporter and presenter at Channel 4 News and ITV News).

 

Our media trainers are well-known and respected journalists who work or have worked for national broadcasters including the BBC, ITN and many national and regional newspapers.

 

As superb communicators, their expertise ensures delegates are equipped with the confidence, skills and techniques to give effective media interviews, control hostile encounters with journalists and deliver memorable soundbites.

OUR TRAINERS
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Get in touch

If you are interested in finding out more, please get in touch and we’ll be able to provide a proposal based on your exact learning requirements.
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PA Training

The leading provider of public relations and communications training
PA Training’s PR and communications courses are designed to help you develop your skills through tailored real-life scenarios, practical exercises and theory-based learning. Whatever stage you are at in your career, whether you’re new to PR and Communications or just want to advance your public relation skills, PA Training has the course for you.
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