General Election: Multimedia Content and Data Coverage
Ready-to-go content packages covering data, graphics, video and editorial for the run-up to and throughout election night.
Your complete set of election solutions
Here’s what coverage you can benefit from for the 2024 General Election.
Propel your content plans into action for the UK general election
With Rishi Sunak and Sir Keir Starmer pitching their plans for the country and the electorate heading to the polls on July 4th, kick-start your activity with in-depth multimedia coverage across words, pictures, on-demand and live video, graphics, social media updates, and data, before, during, and after the UK general election.
Data and Graphics
At the heart of our renowned data coverage of the general election will be our newly launched Elections API. Say goodbye to technical blockers with this easy-to-integrate API delivering vital and accurate election data to your audience with the same commitment to speed and accuracy that PA has always embodied.
Complementing this as part of a must-have content package is our graphics service. Powered by data from the Elections API, this plug-and-play solution transforms data into stunning visuals. Flexible to multiple content platforms including broadcast streams, this simple tool can aid your elections narrative and enhance your storytelling.
On-demand video and live video services
Plug into UK-wide coverage of the general election with a dedicated video feed providing election focused video on-demand in raw broadcast quality or consumer ready format.
Build your digital presence throughout the campaign with video coverage of speeches, Q&A sessions, door to door campaigning and events carried out by the parties, plus much more.
Delivering numerous live video feeds for the next six weeks, feature live video in your coverage on election day direct from the many counts throughout the night plus live feeds from the key constituencies and Westminster in the days following.
Election editorial
Our editorial coverage will enrich your platform with diverse content, including profiles, interviews, daily reports, schedules, advisories, in-depth political campaign coverage, Q&As, Day in Pictures, timelines, and constituency profiles leading up to the election. We tackle important questions like the impact of new boundary changes and voter ID requirements, ensuring our political reporters keep your audience engaged with insightful pieces.
On election night, rely on us for comprehensive vote counts and continuous news alerts. Post-election, we will keep your audience informed with content on the future of the new Prime Minister, profiles of newly elected cabinet members, and reactive coverage based on the results.
Pictures
Our award-winning political photographers will be out in numbers across the country capturing key election moments.
Whether it’s at polling stations or on the doorsteps of the public throughout the campaign trail, or straight from number 10 post-election – our pictures will help you tell a compelling visual elections story from start to finish.
General election graphics
Bring stories to life with insightful graphics that will clarify complex information for your end users.
Our team will deliver a range of graphics that explores different stories including opinion poll graphs showing latest trends, regular constituency profiles, voter registration trends and much more.
If you’re looking to add more analysis to your coverage, our graphics are the perfect solution that will make your content stand out as a source of insight.
Editable graphics
Are you interested to see what the 2019 general election would have looked like in the new parliamentary constituency boundaries?
You can do just that with our editable graphics that show the UK’s new electoral map in full.
These highlights how the electoral geography has changed since 2019 and also identifies target seats and election battlegrounds for the next election. Available in blank templates or versions showing the 2019 results, these can be branded according to your needs.
With 573 of the UK’s 650 constituencies changing in some way, these maps will prove to be a vital resource to articulate the story of this year’s election.
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Opinion poll tracker
The PA news agency compiles an opinion poll tracker that shows a rolling seven-day average of the poll ratings for five political parties: the Conservatives, Labour, the Liberal Democrats, Reform and the Greens.
The averages are based on the headline percentages of voting intention, which pollsters calculate by excluding people who answered “don’t know” or who said they did not intend to vote.
Polls are included in the daily averages if the date on which fieldwork was completed falls within the previous seven days.
Most polls cover only Great Britain, although some cover the whole of the UK, but people surveyed do not get the option to choose parties that stand only in Northern Ireland.
Polls published by the following organisations are included in the calculations: BMG, Deltapoll, Find Out Now, Ipsos, JL Partners, More in Common, Opinium, People Polling, Redfield & Wilton, Savanta, Survation, Techne, We Think, Whitestone and YouGov.
All of these organisations are publishing regular opinion polls during the election campaign and all are members of the British Polling Council.
Members of the British Polling Council agree to the same rules on transparency, but membership should not be seen as a guarantee of quality.
All data included in the poll averages is in the public domain.